CHALLENGE
Landing and expanding a well-known French brand in the much bigger
US market amidst fierce competition. Letsignit sought an agency to be accountable to ambitious monthly targets for enterprise leads.
SOLUTION
Our team went quickly to work on setting targets for enterprise leads each month across two core audiences: 1) Managed Service Providers (MSPs)
and 2) enterprise end customers. Our creative marketing tactics included:
- Mapping customer journeys and creation of pay-per-click (PPC) campaigns across Google Ads and LinkedIn for a US-based audience.
- A/B tested new approaches continuously and reported weekly to Letsignit’s sales and marketing teams.
- Created value-added content including e-books and videos as lead magnets.
- Creative strategies including content syndication, press and media buys, and email marketing.
