CHALLENGE
A fast growing and innovative solution provider, SelfDrvn, had just released a series of products in partnership with Microsoft that needed marketing amplification. They wanted an agency to work with their in-house team to:
- Leverage their channel partnership with Microsoft,
- Utilize co-marketing dollars (MDF) with an approved vendor,
- Create messaging that communicated the urgent need for collaborative tools in an emergency work-from-home environment, and
- Amplify their solutions through digital lead generation.
SOLUTION: Ongoing advertising and quarterly co-funded lead generation activities
After running a brief test campaign with SelfDrvn in early 2020, we initiated a monthly advertising program to engage their core audience and assisted them in securing quarterly funding from Microsoft for other engagements. Over the course of the year, we have been able to assist the team to:
- Create an effective lead pipeline, reaching their monthly MQL goals.
- Test geographic markets across APAC and the Middle East.
- Validate unique selling propositions across audiences.
- Optimize ongoing campaigns across Google and LinkedIn.
