In 2021, the new normal is work from anywhere. Companies and organizations are having to re-open and adjust to a hybrid work environment, with some staff returning to the office and others remaining at home. With the demand for hybrid virtual meetings, webinars, events and classrooms at an all-time high, Crestron saw an opportunity to take their Unified Communication solutions for enterprise and education to market.
Transcends activated an always-on digital marketing funnel to enable Crestron to engage with both the government and education sectors in Singapore, aiming to educate them about how to create and optimize a hybrid work environment. In this highly-targeted six-week engagement, Transcends turned on:
- LinkedIn lead-generation ads with A/B testing of ‘highlighting hybrid workspace and calling out their profession’ value-added content.
- Geo-targeting of facilities, operations, HR, office, IT managers and decision makers in government, enterprise and the education sector in Singapore.
- Above industry average CTR (