In the dynamic landscape of modern business, partnerships have become more crucial than ever. Collaborations offer the potential to leverage expertise, resources, and networks, resulting
This post was originally published by Fast Company Let’s say you’re an independent software vendor and you’ve had the innovative foresight to create an evergreen digital
In today’s digital landscape, search engine optimization (SEO) is crucial for businesses wanting to increase their online visibility and attract organic traffic. With a multitude
This post was originally published by Fast Company “It takes brass balls to sell…” says a theatrically gesticulating Alec Baldwin in one of the greatest
Artificial intelligence (AI) has been a hot topic in the tech world for years, and now it’s becoming an increasingly prevalent part of everyday life
In an industry that is known for its gender disparity, Microsoft has taken a stance of inclusivity and leadership with their #10kWahine initiative in New
Account-based marketing (ABM) is a modern take on traditional B2B marketing strategies such as direct mail or cold calling. It uses digital channels like social
After a two-year hiatus, in-person events are finally back. Are you ready? We all became incredibly comfortable with virtual events and remote work, so the
5 Tips to Avoid Burnout Burnout is a bit of a buzzword these days, and un fortunately seems to have reached an all-time high in
Marketing Automation If you’ve been paying attention to business trends over the past few years, you know that digital transformation was well underway; and COVID-19 rapidly accelerated this process. Leaders who rethink their organizations
