Crafting a Sales Battlecard for Microsoft

A sales battlecard is an important strategic tool used by sales teams to effectively communicate the value proposition of their product or service. Having a well crafted and effective battlecard can be influential in the sales process. As experts in the Microsoft partner ecosystem, we have put together a some top tips on how to craft an effective to-Microsoft sale battlecard. Read to learn more.  

The purpose of the to-Microsoft sales battlecard is to be a concise, information-rich document that empowers your sales team in their interactions with Microsoft sellers. This strategic document must highlight the core elements of your product or service’s value proposition and showcase how it stands out against key competitors. The goal is to convincingly demonstrate to Microsoft: 

  • Why your company is a valuable partner. 
  • How you address and solve their pain points.  
  • How your solutions align with their key priorities. 


Why use a Battlecard? 

Sales battlecards are proven to enhance sales effectiveness significantly. According to Crayon, 71% of businesses using sales battlecards reported an increase in their win rates. Modern Marketing Partners adds that battlecards can boost competitive win rates by 50-60%. These statistics underscore the power of a well-crafted battlecard in securing victories in the competitive landscape of the Microsoft ecosystem. 


Key elements you should include in your Microsoft Battlecard 

With our battlecard template, developed with years of experience in the Microsoft ecosystem, you can kickstart your partnership with confidence. Our template ensures that you cover all critical aspects, from showcasing your unique value proposition to aligning with Microsoft’s priorities. 

Here are 6 key elements you should include: 

Value proposition: Clearly outline the unique benefits of your product or service and explain how it solves specific problems that Microsoft and its customers face. 

Competitive analysis: Provide a detailed comparison of your offering against key competitors and other partners. Make sure to highlight your strengths and unique features. 

Alignment with Microsoft priorities: Demonstrate how your solution aligns with Microsoft’s strategic goals and priorities. This could include compatibility with Microsoft technologies, enhancement of their existing offerings, or addressing key industry trends they are focusing on. 

Customer success stories: Include case studies or testimonials from satisfied customers, particularly those who have seen significant benefits from your product in a Microsoft-centric environment. 

Supporting data and statistics: Use relevant data and statistics to back up your claims. This could include performance metrics, ROI figures, or market research findings. 

Clear Call To Action (CTA): Clearly define the next steps for the Microsoft field seller. Examples include scheduling a demo, setting up a meeting with a technical expert, or exploring a pilot project. 


At Transcends Marketing we empower partners to boost their sales with Microsoft. We offer strategic guidance throughout the Co-Sell and Marketplace listing journey, conduct audits of your existing Partner Center listings, and provide recommendations on best practices, optimization techniques, and personalized support to ensure your success. Whether you’re new to the Microsoft ecosystem or looking to strengthen your existing partnership, our expertise can help you achieve your goals. 

Get in touch with us today to learn how we can help you maximize your partnership.  


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