Microsoft Designer the new AI image generator.

Microsoft Designer the New AI Image Generator

Artificial intelligence (AI) is changing the digital marketing scene. Gone are the days when digital marketers had to spend hours looking for the perfect image or a template that would be suitable for an ad campaign. Now, all we need to do to generate images is describe the type of image we want, and Microsoft Designer’s AI auto-generates a library of pictures and graphics that are ready to be used for creative assets.

2 Images from Microsoft Designer

We created these two images using the prompt, “B2B Marketing to Someone in Seattle”

marketing to someone in seattle 1
marketing to someone in seattle microsoft designer 2

Microsoft announced this new graphic design app during their Ignite 2022 Conference and revealed the app allows you to choose from a variety of unique designs and images with the help of AI. You can create images for all your marketing needs, including social media and ad campaigns. This impressive new tool will save time and improve creative outcomes for everyone, regardless of their design experience.

So how does it work? Powered by DALL-E 2 technology, Microsoft Designer creates new and original images based on written descriptions. You can also provide additional specifications such as location, color palette, size, or art style, as well as the app assisting with size and alignment, ensuring consistency across content. The power of the AI does not end there as you can also add your own images or text, which the app will integrate into the AI generated content and make homogeneous through the “design ideas” option.

Microsoft Designer’s announcement comes at a time when generative AI technologies have taken the internet by storm.  Microsoft is pioneering this new area of technology to improve and broaden its existing Office suite of products and we could not be more excited.

However, Microsoft acknowledges that AI-powered tools do come with some risks, like potential abuse or hate speech. Microsoft will not tolerate this so has implemented control filters to prevent the platform from generating images that could violate its content policies.

For now, the application is in a testing phase where users can use it for free to help improve it. Later, Designer will be integrated into the Office 365 Suite and will be available to those who have an individual or family subscription.

In addition to the announcement of Designer, Microsoft revealed the launch of Image Creator for Bing. This feature also uses DALL-E 2 technology and will be similar to Designer. By typing a description and providing some additional context, AI will generate an image.

Image Creator will be available to a small number of users for feedback before being rolled out to the public. The platform will debut at and unlike Designer, this feature will not require an Office 365 subscription.

Very exciting news for all the content creators around the globe. It has never been easier to approach a blank canvas!
If you are like us and cannot wait to start using Designer, we have big news for you – Microsoft opened a waitlist for those who want to start using the platform as a tester. Do not miss the opportunity and join the waitlist here:

You can also check out this 30 second video that Microsoft shared on their social channels to see the app in action:

MS Designer FAQ

Is Designer Free?

Microsoft Designer is not completely free. It is a graphic design app (AI Image Generator) launched by Microsoft that integrates with the Microsoft 365 suite. While there is a free version available with limited features, full access to all features requires a Microsoft 365 subscription.

The free version of Designer allows an image creator to build digital art, and AI-generated images using a basic set of templates and tools. However, for more advanced features, such as premium templates, extensive asset libraries, and more advanced design tools, a subscription to Microsoft 365 is necessary. This subscription also integrates other Microsoft services and applications, enhancing productivity and providing a more comprehensive suite of tools.

The paid version of Designer is accessible through a Microsoft 365 subscription. Microsoft 365 is a subscription service that provides users with a suite of productivity applications, including Word, Excel, PowerPoint, and now Designer, among others. When you subscribe to Microsoft 365, you get access to the full capabilities of Microsoft Designer, which includes advanced features and additional content not available in the free version.

The paid version offers access to premium templates, sophisticated design tools for advanced customization, and enhanced content like high-quality images and fonts. It integrates seamlessly with other Microsoft 365 applications, improving collaboration with features for sharing, commenting, and editing within a team, and ensures users receive continuous updates for the latest features and security enhancements.

Here are a couple more examples of free marketing images that were created. These were created using the prompt – An overhead view of dark green and orange boxes, flat lay, product shot, bakery

Microsoft An overhead view of dark green and orange boxes, flat lay, product shot, bakery try 4
Microsoft Designer

What does Microsoft Designer Do?

Designer is an image creator and graphic design app that leverages artificial intelligence to help users create visually compelling content easily and quickly. It is designed to be accessible to users of all skill levels, from beginners to professionals, and integrates smoothly with other Microsoft 365 applications. Here are some of the key functions and features of Microsoft Designer:

  1. AI-Powered Design Suggestions: Designer uses AI to generate design ideas based on the content users provide. For example, if a user inputs text or selects a specific theme, the AI can suggest various layouts, color schemes, and typography that align with the content’s intended tone.  The AI generated images come from the prompts that a used puts in. 

  2. Templates and Layouts: The app offers a variety of templates and pre-designed layouts that can be used to create social media graphics, presentations, flyers, posters, and more. These templates are customizable, allowing users to adapt designs to their specific needs.

  3. Integration with Microsoft 365: Designer integrates with other Microsoft 365 applications, such as PowerPoint and Word. This means users can directly import and enhance content from these apps, or use Designer to create elements that can be exported to them.

  4. Collaboration Tools: Similar to other Microsoft 365 apps, Designer supports collaborative features, allowing multiple users to work on a project simultaneously. This is particularly useful for teams looking to streamline their design process.

  5. Content Libraries: A user or an image creator has access to a rich library of stock photos, icons, fonts, and other graphic elements, which can be incorporated into their designs no matter their image style. Some of these resources are available in the free version, while more extensive content is accessible with a Microsoft 365 subscription.

  6. Ease of Use: The interface is user-friendly, designed to be intuitive and easy to navigate.  This lowers the learning curve for those who might not be experienced in graphic design and helps them create images right away.

  7. Image Creator: Essentially this is the tool that you will use to create images and create art.  Microsoft wants to bring Image Creator to as many people as it can.  

Overall, Designer aims to democratize design by making it more accessible and integrated within the workflow of everyday business tools.  This enhances creative projects without needing specialized design skills, and AI generated art is royalty free. 

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